Privacy Policy

Last Updated: 18 December 2025

1. Introduction

Welcome to Black Pear advisory Ltd. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.

This policy applies to all information collected through our website (www.blackpearadvisory.com) and any related services, sales, marketing, or events.

For the purpose of the UK General Data Protection Regulation (UK GDPR), the data controller is Martin Perks at Black Pear Advisory Ltd of The Old Barn, Hatfield, Norton, Worcester WR5 2PZ.

2. What Information Do We Collect?

We collect personal information that you voluntarily provide to us when you:

Register on the website.
Subscribe to our newsletter.
Fill out a contact form.
Make a purchase.

The personal information we collect may include the following:

Identity Data: Name, username.
Contact Data: Email address, telephone number, billing address.
Transaction Data: Details about payments and products you have purchased from us.

We also collect certain information automatically when you visit our website:

Technical Data: IP address, browser type, time zone settings, and location.
Usage Data: Information about how you use our website, products, and services.

This data is primarily collected through cookies and similar technologies. Please see our Cookie Policy for more details.

3. How Do We Use Your Information?

We use your personal information for the following purposes, based on a lawful basis:

To provide and manage your account: (Performance of a contract)
To process and deliver your orders: (Performance of a contract)
To send you marketing communications: (Consent, which you can withdraw at any time)
To respond to your enquiries: (Legitimate interests to provide customer service)
To improve our website and services: (Legitimate interests to grow our business)
To comply with legal obligations: (Compliance with a legal requirement)

4. Who Will Your Information Be Shared With?

We may have to share your personal data with third parties, such as:

Service Providers: such as web hosting, payment processing (e.g., Stripe, PayPal), and email marketing services (e.g., Mailchimp).
Professional Advisers: including lawyers, bankers, auditors, and insurers.
Government Bodies: HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

5. Data Security and Retention

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.

We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6. Your Data Protection Rights

Under UK data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify inaccurate information.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your information in certain circumstances.
Your right to object to processing - You have the right to object to processing if we are doing so under a legitimate interest.
Your right to data portability - You have the right to ask that we transfer the information you gave us to another organisation, or to you.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at [Your Email Address] if you wish to make a request.

7. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us at martin@blackpearadvisory.com.

You can also complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, if you are unhappy with how we have used your data.

ICO's address: Information Commissioner’s Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline number: 0303 123 1113 ICO website: https://www.ico.org.uk